Dan Yates, founder of Pitchup.com, said: "Where we do see real year-on-year growth is in demand for staying on working farms. A lot of farmers provided camping during the pandemic to help meet the demand for domestic getaways, and in some cases to ease their own isolation."
Agritourism is bucking the staycation trend as people continue to flock to working farms for their annual getaway.
Findings from outdoor accommodation specialist Pitchup.com said bookings for farm-based caravan and campsites in the UK had risen 23% year-on-year for 2025, which equates to a total of 拢24 million in extra revenue for British farms last year.
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The popularity of farm-based breaks has continued to rise since the Covid pandemic, which is being driven by the popularity of shows such as Clarkson's Farm and Vinnie Jones in the Country, according to the online booking site for campsites, glamping sites and caravan parks.
Dan Yates, founder of Pitchup.com, said British holidaymakers are seeking out authentic countryside experiences in off-the-beaten-track locations that do not break the bank, with 'farmcations' becoming a popular trend.
Farmcation is going from strength to strength听听
He said agritourism is an 'oasis in the desert' which offers farmers and landowners valuable diversification opportunities that show no signs of stopping.
Despite seeing a 'rebalancing' of UK staycations over as holidaymakers return to holidaying abroad again following the Covid pandemic, Mr Yates said people are still very much wanting to experience what Britain has to offer.
"Where we do see real year-on-year growth is in demand for staying on working farms," Mr Yates said.
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"A lot of farmers provided camping during the pandemic to help meet the demand for domestic getaways, and in some cases to ease their own isolation.
"This coincided with the first series of听Clarkson's Farm听which seemed to really capture the British public's imagination and drove immediate demand for farm-based holidays.
"Since then, they have gone from strength to strength.
"Bookings for camping and caravan stays on working British farms have increased each year on our platform, along with the number of farm-based campsites listing with us.
"With both hospitality and the farming industry in financial turmoil at the moment, this is a rare good-news story for both."
One business that has benefited from the rise in farm-based holidays is Seatoller 51AV视频in Borrowdale, Cumbria.
Run by Dan Simpson and Ruby Cappleman, the couple serve up freshly made stone-baked pizzas with toppings such as locally-sourced Cumbrian chorizo and air-dried ham and chicken to visitors, alongside classics such as Herdwick lamb sausages made from their own flock.
Mr Simpson, who also gives farm talks to guests wanting to learn about traditional hill farming, said: "We love the campsite and it is a great addition to the farm.
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"We would definitely recommend providing outdoor accommodation to other farmers looking to diversify because it co-exists so well with the farm.
"The two complement each other, rather than get in the way."
Ms Cappleman said the campsite is key to helping sustain the farm in the long term, particularly given the removal of subsidies over recent years.
"All our diversifications, the pizzas, shop and campsite are all helping to sustain the farm," she added.
"We plan our diversifications so they directly link to or help the farm, such as using our own meat for the pizza toppings."
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