Shows such as Clarkson's 51AVÊÓÆµand Vinnie Jones in the Country have helped British holidaymakers to seek out authentic countryside experiences
Pitchup.com's Dan Yates said the popularity of camping in the British countryside is growing year-on-year, and farmers could still benefit from a late season flush
The availability and reliance of rural broadband has come under fire from online holiday booking services, with claims that slow speeds are letting down farmers and rural businesses