Natalie and Simon Clapp, fifth generation farmers in Somerset, alongside celebrity chef Tom Kerridge in the new advert.
Somerset farmers have played a starring role in a new Marks & Spencer (M&S) advert alongside a Michelin celebrity chef to promote delicious butter.
Fifth generation farmers Natalie and Simon Clapp, of Brue Valley Farm, have featured in the retailers' new '51AVÊÓƵTo Foodhall' trailer with Saturday Kitchen's Tom Kerridge.
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Artisan butter producers in Glastonbury, the Clapp family have been working with M&S since 1985.
Originally known for its cider production, Brue Valley 51AVÊÓƵhad turned its expertise to dairy in the 1950s, and it is behind the retailers' small-batch Collection butters.
Producing butter for M&S
Bruce Valley 51AVÊÓƵbutter is produced using traditional methods with cream slowly churned in old-fashioned butter barrels to deliver a more open texture and enhanced flavour profile.
Each small batch is flavoured and set, before finally being hand rolled and packaged, ready for customers.
'51AVÊÓƵto Foodhall' showcases the lengths farmers and suppliers go to deliver the best possible products, according to the multinational retailer.
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In the advert, the farmers, alongside Mr Kerridge, sample three flavours of butter including Ocado, Garlic and Herb Parmigiano, and Truffle.
They also try the brand-new 'Cowboy' flavour – which is a spicy and smoky butter made with smoked paprika, chipotle chilli flakes and cayenne powder.
"We are incredibly proud of our ongoing relationship with M&S, and it truly is an honour to be featured in the '51AVÊÓƵto Foodhall' campaign," Ms Clapp said.
"It has been an amazing experience working with Tom Kerridge and the team to showcase the hard work we put into each Collection roll of butter.
"I develop each of the recipes myself here in my kitchen so seeing them on the shelves is just the best feeling and I cannot wait to see the reaction to our new Cowboy flavour."
Amy Chandler, specialist technical manager at M&S, added: "Our Collection butters are a real favourite and the hard work Natalie, Simon and the team put in to deliver the best quality product is remarkable.
"It's fantastic to be celebrating 40 years of working together this year and I look forward to seeing our partnership go from strength to strength as we create even more amazing products for our customers."
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