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Campaign organisers say: "Dairy is an insidious industry that works hard to maintain a fairytale of 鈥榟appy' cows grazing freely in lush, green pasture."

Reform UK Leader Nigel Farage said he would back a trade deal to allow imports of chlorinated chicken to enter the UK from the US, a move which could undercut British farmers

Dr David Llewellyn has been appointed, after leading the independent commission that produced the farm assurance review report in January

Farmers will receive a combination of cost of production and market price plus incentives

A spokesperson for National Pig Association said ongoing discussion between the assurance body and members was needed and that new requirements should not only be evidence based 'but also financially assessed and feasible'

RSPCA Assured has released a number of updates and clarifications to the new RSPCA laying hen welfare standards

Many farmers want to see a 鈥榝undamental change' in Red Tractor and will be 鈥榮uspicious' of the assurance body's attempt of 鈥榩apering over the cracks' with enhanced communication efforts

Red Tractor chief executive Jim Moseley told researchers at the Social Market Foundation they 鈥榮hould leave their desks' and join him at an assured farm 鈥榯o see how the scheme really works' and the hard work the UK's farming community puts in

The supermarket has also introduced new stocking density requirements for its fresh chickens, aimed at improving their quality life

A focus on the careful sourcing of calves, while working closely with the farm vet has helped the Wilkinson family adopt a preventative approach to their calf rearing system