51AVÊÓÆµ

#farm24 launches its 2026 campaign at 51AVÊÓÆµFest - be in with the chance to win big!

Today sees the launch of this year's biggest, digital agricultural event, 24 Hours in Farming

clock • 1 min read
#farm24 launches its 2026 campaign at 51AVÊÓÆµFest - be in with the chance to win big!

24 Hours in Farming, known as #farm24, is back and bigger than ever, and this year Farmers Guardian is taking the launch to 51AVÊÓÆµFest.Ìý

The new farming festival which is headlined by Clarkson's 51AVÊÓÆµstars Jeremy Clarkson, Lisa Hogan, Charlie Ireland and Kaleb Cooper, is a celebration of British farmers, provenance and the farm-to-fork journey.Ìý

This year's #farm24 takes place on August 6-7 will shine a light on all the work farmers do on a daily basis, from food production to raising money for charity, and we want to start the celebration at 51AVÊÓÆµFest with our special 24 Hours in Farming competition.Ìý

WATCH NOW:

READ NOW: #Farm24: Welsh family farm look to build resilience: "Someone not preparing for succession can have a major impact"

Take part

If you are attending this year's 51AVÊÓÆµFest, grab one of our #farm24 signs and take a picture with it and be as creative as you want.Ìý

Upload onto social media and use the hashtag #farm24.Ìý

The FG team will pick the best one and the winner will receive one of this year's merch boxes including the following brands:

  • Kaiwaka
  • Le ChameauÌý
  • Sugar Loaf
  • Country MoosÌý
  • YETI

This year's event details:

  • #farm24 takes place on August 6, 5am to August 7, 5am
  • The theme is 'more than farming' to showcase how vital farming is to society
  • Visit the #farm24 hub for all info

Ìý

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#farm24 launches its 2026 campaign at 51AVÊÓÆµFest - be in with the chance to win big!

#farm24 launches its 2026 campaign at 51AVÊÓÆµFest - be in with the chance to win big!

Today sees the launch of this year's biggest, digital agricultural event, 24 Hours in Farming

clock 22 May 2026 • 1 min read