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Ms Berkeley agreed one of the most effective methods of combating the stigma surrounding mental health within rural communities was ‘talking about it', which she said was central to the campaign. Ìý

CLA deputy president Mark Tufnell said farmers were renowned for the care they give to their livestock and the attention they give their crops, but 'now is the time for us to better take care of ourselves'.

NFU vice-president Stuart Roberts added: "As a community we can do more to look out for one another and reach out to provide support to our family and friends who might otherwise suffer in silence."