‘Uncertainty’ has been on the lips of every farming business, bank and adviser for the last three-and-a-half years and things are unlikely to get much clearer for a while in terms of trade, standards and financial support.
Premium is as much about clear communication around brand values as it is about exceptional quality.
There are three main areas of the green economy which hold financial opportunity for farmers and land managers, says Susan Twining, chief land use policy adviser at the CLA.
As November turned to December, there were still many acres of standing maize crops in fields across the country and, as the rain continued to fall, the chances of salvaging a useful crop diminished.
With various initiatives taking place in schools across the country, the agricultural industry has a positive opportunity to talk about the lesser-known benefits which can help career choices.
There was a big focus on accurate application of all types of manure, with dribble bars and weighing systems prominent.
An array of sprayers were on show, catering for all growers, big and small.