51AVÊÓÆµ

24 Hours in Farming Official Lifestyle Clothing Sponsor - Beaumont & Bear

clock • 1 min read
24 Hours in Farming Official Lifestyle Clothing Sponsor - Beaumont & Bear

Beaumont & Bear is a British, Devon-based lifestyle clothing brand, where influences from the rolling countryside and stunning coast inspire every collection. Their designs blend timeless quality with understated elegance, creating pieces that feel as at home in the town as they do across the fields.Ìý

Perhaps best known for their signature quarter zip sweatshirts and, more recently, the countryside fleeces - which have been known to sell out within 24 hours — they pride themselves on crafting versatile, enduring pieces that become trusted favourites for every occasion.Ìý

"As the official lifestyle clothing sponsor of 24 Hours in Farming, or more commonly known as farm24, we are honoured to champion the farmers and rural communities who embody the spirit of the British countryside. Our commitment goes beyond clothing: through charitable partnerships and fundraising efforts, we've contributed to causes that directly support the farming community and champion the individuals who work tirelessly to feed the nation." Clare McCombe and Harry Pilling, co-founders of Beaumont & Bear.

In a fast-moving world, Beaumont & Bear remains rooted in what matters - craftsmanship, community, and the quiet strength of rural life. Through meaningful partnerships and authentic representation, they stand proudly with those who care for the nation's beautiful countryside and provide the food that feeds us all.Ìý

Today, yesterday, forever - Beaumont & Bear stands with our GREAT British Farmers.

To find out more about Beaumont & Bear, or look at the latest collections

More on Farm24

The Big Walk: The first ever #farm24 charity walk to raise money for farming charities

The Big Walk: The first ever #farm24 charity walk to raise money for farming charities

For the first time ever, the Farmers Guardian team will take on an epic challenge to raise awareness of British farmers

Emily Ashworth
clock 05 June 2026 • 1 min read
"It all starts with a farmer": Farm-Fest stars highlight importance of #farm24 and telling agriculture's story

"It all starts with a farmer": Farm-Fest stars highlight importance of #farm24 and telling agriculture's story

Farm-Fest ambassadors Adam Henson, Harriet Cowan and Damien Barson have highlighted the importance of helping consumers better understand British agriculture as Farmers Guardian launched this year’s Farm24 campaign at the festival

clock 26 May 2026 • 2 min read
#farm24 is back: "Farmers are not destroying the planet"

#farm24 is back: "Farmers are not destroying the planet"

24 Hours in Farming is back and this year, we want to showcase that farmers do more than producing food

clock 24 May 2026 • 3 min read