McCain is going live today (‘Fryday' April 24) with a new creative project designed to build consumer understanding of regeneratively grown potatoes. Titled Peel or No Peel, the game‑show‑style...
McCain is going live today (‘Fryday' April 24) with a new creative project designed to build consumer understanding of regeneratively grown potatoes. Titled Peel or No Peel, the game‑show‑style...
A Fenland farmer has begun donating 12.5 tonnes of potatoes to bring some positivity amid a poor year for the potato market
At the Cereals preview press event, new entrant farmer Kaleb Cooper championed farming careers
The game-show-style video will see influencers compete for a plate of chips in a head-to-head battle testing their regenerative farming knowledge