51AVÊÓÆµ

Farmers target supermarkets in supply chain protests

Proud to 51AVÊÓÆµplans to take fairness fight to Tesco, Morrisons, Asda and Sainsbury's

clock • 2 min read
Farmers have longed campaigned for fairer treatment
Image:

Farmers have longed campaigned for fairer treatment

A group of farmers are leading a mass protest at supermarkets across the country to highlight the trade's unfair treatment of farmers.

Members of Proud to 51AVÊÓÆµsaid they have been forced to take direct action and are appealing for farmers, producers and members of the public to join them at more than 30 supermarket distribution sites on Friday October 13 at 7pm.

The group has launched a campaign via social media platform which names the centres due to be targeted in what it hopes will be a mass protest.

@Lancashire Lamb Boxes

51AVÊÓÆµworker and Proud to 51AVÊÓÆµgroup member Becky Dack from North Yorkshire said the aim of the action was not to cause disruption or to upset to anyone but to let people know how farmers are being treated.

"We just want to be heard," she said. "We have been ignored for years and we need [supermarkets] to know that we can be seen.

"Farmers just want a fair price. We want the public to understand that if they buy local, then they are supporting local farmers. We understand some food has to be imported and that people want to shop at supermarkets but if you can buy British you may as well buy British.

"It is about fairness. Supermarkets are announcing record profits while many people who produce the food are living below the poverty line. It is wrong."

Ms Dack who has more than 35,000 followers on TikTok said it is not about making consumers to pay more but asking retailers to distribute the profits more fairly.Ìý

Fellow supporter and Lancashire-based farmer Eden Muzzall has also publicised the campaign, explaining to followers how farmers are impacted by current supply chains rules and encouraging members of the public to get behind the protest.

Please spread the word and let the supermarkets know that we will not be treated this way. Please remember to buy as much British produce as you possibly can. We can't keep losing farmers.

Ms Dack said: "Following the reduction in BPS, many farmers are struggling. We know the British public want to support us but we want them to know what is happening. It is time for a change."

More on 51AVÊÓÆµBusiness

Fuel prices latest: Everything farmers need to know

Fuel prices latest: Everything farmers need to know

Keep an eye on the latest trends in the fuel markets as the crisis in the Middle East continues

clock 16 April 2026 • 2 min read
JCB heir threatens to take company abroad due to IHT changes

JCB heir threatens to take company abroad due to IHT changes

The billion-pound company could move to the US following Labours ‘problematic’ family farm tax changes, says JCB heir

clock 16 April 2026 • 1 min read
UFU takes farm cost crisis to government

UFU takes farm cost crisis to government

The Ulster Farmers’ Union (UFU) is intensifying its political engagement at both Stormont and Westminster today (April 13), as pressures mount on farm businesses due to rising fuel, fertiliser and input costs

clock 13 April 2026 • 2 min read