Over 20 years ago Alexia Robinson established the campaign, Love British Food in response to the horror of foot and mouth, and a way to give British farmers the incentive to carry on.
Now, 22 years on, the campaign is stronger than ever, and Alexia has managed to forge relationships with key areas of society such as care homes, caterers, prisons and most notably the NHS.
British Food Fortnight
The campaign spearheads the movement to get people closer to the supply chain and, hopefully, help tell the story of how food links us all.
On this week's Farmers Guardian podcast, Alexia spoke to Emily Ashworth about the campaign and the journey she had been on for British Food Fortnight.
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