51AVÊÓÆµ

Opinion: Is the cost of precision farming tech justified?

FG head of machinery and farm technology Toby Whatley reflects on his adventures with an autonomous domestic lawnmower

Toby Whatley
Head of Machinery and 51AVÊÓÆµTechnology
clock • 2 min read
Opinion: Is the cost of precision farming tech justified?

After 15 years of mostly reliable service, our petrol-powered lawn mower finally decided to resign from work this year.

Its replacement is an autonomous mower. I have been looking at them for a while and have mostly been sceptical about their capabilities, but with a dealer next door selling several hundred each year, and with prices falling while functionality increases, we decided to buy one.

It operates using a full RTK network, AI-assisted camera guidance and a LiDAR sensor, which it uses to navigate and learn its environment. It has been mostly successful, despite some software-connectivity pantomimes and a couple of accidents involving a fence and the children's slide. Generally, though, it has been very effective. It cuts the lawn in stripes and avoids the children, dogs, trees and most of the flowers.

READ NEXT: Machinery special: Precision farming from space and the next leap in nitrogen management

And it all costs just under £1,800 including VAT.

A quick online configuration with a major tractor manufacturer to add RTK, automatic steering and a control screen to a 180hp tractor came to just under £16,500, and that was before I added a tractor or even a mower for the back. Plus, I would still have to add diesel and drive it.

I appreciate that the two are very different products and are not a like-for-like comparison in any way. But in pure technology terms, how can a domestic autonomous lawn mower be retailed with broadly the same guidance technology that agriculture is charged the best part of £20,000 for?

READ NOW:ÌýMust see autonomy and tech at LAMMA 2026

Yes, agricultural systems are more complex and require a far wider range of safety control systems. But as committed and early adopters of GPS guidance technology, are farmers paying significantly more for a service to maintain its value?

As autonomous technology becomes increasingly commonplace in domestic products, from robot mowers to self-driving vacuum cleaners and AI-assisted vehicles, the agricultural industry may need to ask some uncomfortable questions about the pricing of precision farming technology.

More on Machinery

Krone adds more models into its sixth-generation Big Pack square baler range

Krone adds more models into its sixth-generation Big Pack square baler range

Krone has extended its Generation 6 large square baler line-up with the launch of the Big Pack Plus and redesigned Big Pack Pro, providing what it describes as two distinct options for different baling requirements

Toby Whatley
clock 29 August 2026 • 2 min read
Claas packs a punch with new Arion 5 launch

Claas packs a punch with new Arion 5 launch

Claas continue to pursue the main players in the tractor market with the launch of the Arion 5. James Huyton travelled to Harsewinkel, Germany, for a first look at the new three-model range.

James Huyton
clock 28 August 2026 • 5 min read
Global economic and climatic challenges continue to challenge machinery manufacturing

Global economic and climatic challenges continue to challenge machinery manufacturing

Improved sales and rising revenues have offered a welcome lift for AGCO, CNH and John Deere during 2026, but manufacturers say high input costs, climate uncertainty and weak farmer confidence continue to threaten machinery investment and the wider agricultural market

Toby Whatley
clock 27 August 2026 • 6 min read