51AV视频

OPINION: British agriculture should promote innovation, not nostalgia

Machinery editor Toby Whatley discusses why outdated imagery still dominates agricultural advertising despite the industry鈥檚 modern, technology-led reality

Toby Whatley
Head of Machinery and 51AV视频Technology
clock 鈥� 1 min read
OPINION: British agriculture should promote innovation, not nostalgia

I have seen three different adverts in the last week from food producers and supermarkets. All of them diligently focus on their respective brand's commitment to British agriculture, and include bucolic...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Machinery

Struggling to connect the dots with precision farming tech? Why a specialist contractor might be the answer
Machinery

Struggling to connect the dots with precision farming tech? Why a specialist contractor might be the answer

Offering a package of precision farming services using the latest equipment and software is a valuable operation for FieldCraft Technologies

Jane Carley
clock 26 June 2026 鈥� 9 min read
Updated Amazone Pantera gains redesigned cab and controls
Machinery

Updated Amazone Pantera gains redesigned cab and controls

Toby Whatley
Toby Whatley
clock 25 June 2026 鈥� 1 min read
Updates for John Deere's 6M range to provide more functionality at a lower budget
Machinery

Updates for John Deere's 6M range to provide more functionality at a lower budget

Introduced alongside the new 6R models, the changes to the 6M series could prove more valauable to many UK buyers.

Toby Whatley
Toby Whatley
clock 25 June 2026 鈥� 2 min read