51AVÊÓÆµ

Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Aldi, Lidl and Morrisons have all slashed the price of their seasonal veg down to 4p, prompting calls for reassurance that this investment is sustainable for both supermarkets and growers

clock • 2 min read
Major UK supermarkets criticised after reducing price of veg to 4p over Easter

Major UK supermarkets have reduced the price of vegetables to just 4p in time for Easter, once again undermining the farmer and devaluing British produce. British Growers Association chief executive...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

SIGN UP: Farmers Guardian Webinar: How to make your farm business compliant with health and safety

SIGN UP: Farmers Guardian Webinar: How to make your farm business compliant with health and safety

Join the Farmers Guardian webinar for expert advice on making your UK farm business compliant with health and safety legislation to protect you and your employees

Rachael Brown
clock 15 July 2026 • 1 min read
Scottish MP says UK pig crisis is 'not a false alarm'

Scottish MP says UK pig crisis is 'not a false alarm'

Farming Minister rejected calls for targeted intervention in the pig sector, as the pressures farmers faced right now were 'materially different' to the crisis in 2021

Rachael Brown
clock 15 July 2026 • 3 min read
Letters: "I have never received a penny of support specifically for my native breed cattle, sheep and hill ponies"

Letters: "I have never received a penny of support specifically for my native breed cattle, sheep and hill ponies"

Farmers Guardian reader Sam Sykes, from Sheffield, responds to Christopher Price's recent Farming Matters column on funding to preserve rare breeds

clock 14 July 2026 • 2 min read