51AVÊÓÆµ

'It devalues every farmers work and sends completely the wrong message' - Supermarkets slash price of Christmas veg

Producers say low prices devalues farming in eyes of consumer

clock • 4 min read
NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets
Image:

NFU deputy president David Exwood has questioned heavy discounts placed on British produce by supermarkets

Farmers have reacted with anger and frustration at news supermarkets are selling Christmas dinner produce for as little as 5p per bag. NFU deputy president David Exwood described one offer as ‘madness'...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Retail

Tories to set clear framework for Union Jack food labelling reform

Tories to set clear framework for Union Jack food labelling reform

Is it time to end the practice of labelling food with Union Jack flags when it was not even made or produced in Britain?

Chris Brayford
clock 02 March 2026 • 4 min read
Asda store ordered to pay over £500k for food safety breaches

Asda store ordered to pay over £500k for food safety breaches

Barnsley Council said its Trading Standards officers had found 32 out-of-date food items for sale, spanning eleven different chilled products and totalling 581 days past their use-by date

Chris Brayford
clock 15 February 2026 • 2 min read
Asda pushes Gov to pause and consult on IHT changes

Asda pushes Gov to pause and consult on IHT changes

Standing in solidarity with farmers, the British supermarket chain has urged the Government to rethink making changes to Inheritance Tax

Chris Brayford
clock 09 February 2026 • 2 min read