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Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

Jane Thynne
Head of News and Business
clock 鈥� 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
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The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

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