51AVÊÓÆµ

Vegetables are travelling further than the average Brit this summer

The public is becoming increasingly frustrated with leading supermarkets stocking imported fruit and veg when the same produce is in season on UK farms, according to new research from Riverford

clock • 3 min read
Vegetables are travelling further than the average Brit this summer

With the majority of the British public enjoying their holidays in Spain this year, this means some veg has travelled up to eight times more than the average UK holidaymaker this summer. It comes...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Higher prices could last for eight months after war ends

Higher prices could last for eight months after war ends

Chief Secretary to the Prime Minister Darren Jones has warned of the long-term impacts

Alex Black
clock 28 April 2026 • 1 min read
Co-op first major retailer to switch to 100% British strawberries as season begins

Co-op first major retailer to switch to 100% British strawberries as season begins

The early move has been made possible by investment by growers in techniques that help protect and advance crops

Alex Black
clock 27 April 2026 • 2 min read
2 Sisters unveils £50m feed support pledge for UK farmers

2 Sisters unveils £50m feed support pledge for UK farmers

Food manufacturer set to replace nearly one quarter of imported soyameal with British-grown oilseed rape and beans

clock 27 April 2026 • 2 min read