51AVÊÓÆµ

Asda backtracks 'temporarily' on commitment to sell 100% British poultry

The supermarket chain said due to 'current supply challenges' in the UK, it will supply in store poultry from Germany and the Netherlands instead

Chris Brayford
clock • 2 min read
NFU Poultry Board chair James Mottershead said: "It is disappointing to see that Asda has reneged on its commitment to sourcing 100% British on all fresh poultry."
Image:

NFU Poultry Board chair James Mottershead said: "It is disappointing to see that Asda has reneged on its commitment to sourcing 100% British on all fresh poultry."

The supermarket chain said due to 'current supply challenges' in the UK, it would supply poultry from Germany and the Netherlands instead

Asda has backtracked on its commitment to sourcing 100% British chicken on all fresh poultry. The retailer said poultry in its Just Essentials line will be sourced from Germany and Netherlands instead...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Retail

Tories to set clear framework for Union Jack food labelling reform

Tories to set clear framework for Union Jack food labelling reform

Is it time to end the practice of labelling food with Union Jack flags when it was not even made or produced in Britain?

Chris Brayford
clock 02 March 2026 • 4 min read
Asda store ordered to pay over £500k for food safety breaches

Asda store ordered to pay over £500k for food safety breaches

Barnsley Council said its Trading Standards officers had found 32 out-of-date food items for sale, spanning eleven different chilled products and totalling 581 days past their use-by date

Chris Brayford
clock 15 February 2026 • 2 min read
Asda pushes Gov to pause and consult on IHT changes

Asda pushes Gov to pause and consult on IHT changes

Standing in solidarity with farmers, the British supermarket chain has urged the Government to rethink making changes to Inheritance Tax

Chris Brayford
clock 09 February 2026 • 2 min read