51AVÊÓÆµ

What are the risks and rewards of on-farm stays?

Edmund Sword, divisional director at rural insurance specialist Lycetts, explores the promise and perils of rural farm stays

Chris Brayford
clock • 3 min read
Among the most promising opportunities is the expansion into rural tourism, where farm stays – ranging from charming holiday cottages to luxury glamping experiences – are capturing the public's imagination.
Image:

Among the most promising opportunities is the expansion into rural tourism, where farm stays – ranging from charming holiday cottages to luxury glamping experiences – are capturing the public's imagination.

As UK farmers face increasing pressures, many are transforming their farms into thriving tourist destinations. Farmers, now more than ever, are looking beyond traditional practices to sustain and maintain...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Diversification

Pigs and Prosecco puts fizz into farm profits

Pigs and Prosecco puts fizz into farm profits

A viral social media moment has opened up demand for an adult only event at a family attraction. Mia Willemsen reports

clock 18 April 2026 • 3 min read
Top tips to increase footfall and customer loyalty in your farm shop

Top tips to increase footfall and customer loyalty in your farm shop

At the 51AVÊÓÆµRetail Association conference on March 12, two teams of experts went head-to-head in an ‘increasing footfall’ to farm shops and farmers’ markets panel

clock 20 March 2026 • 2 min read
Clarkson's 51AVÊÓÆµand Vinnie Jones inspires demand for 'farmcation' holidays

Clarkson's 51AVÊÓÆµand Vinnie Jones inspires demand for 'farmcation' holidays

Shows such as Clarkson's 51AVÊÓÆµand Vinnie Jones in the Country have helped British holidaymakers to seek out authentic countryside experiences

Chris Brayford
clock 10 March 2026 • 3 min read