51AVÊÓÆµ

'Misleading' supermarket labelling confusing shoppers who want to buy British

New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements

clock • 3 min read
More than two thirds of shoppers want to buy British
Image:

More than two thirds of shoppers want to buy British

UK supermarkets have been accused of using ‘inconsistent and misleading food labelling' leaving consumers confused as to where their food comes from. According to a new survey from consumer magazine...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

BUY ANY OF OUR TOP 3 KAWASAKI MODELS

£±Ê°¿´¡

Used Suzuki 500 KQ ATV

£±Ê°¿´¡

New TFM galvanised ATV trailers in stock

£±Ê°¿´¡

More on 51AVÊÓÆµBusiness

SFI reopens to 'exception groups' following Defra's halt

SFI reopens to 'exception groups' following Defra's halt

Gov reveals criteria for certain farmers who missed out on the scheme when it was closed without notice in March

clock 04 July 2025 • 2 min read
From the editor: Farming continues no matter what the weather throws at us

From the editor: Farming continues no matter what the weather throws at us

This week from Farmers Guardian acting editor Katie Jones

clock 03 July 2025 • 2 min read
New FSA service to support lab-grown food produce

New FSA service to support lab-grown food produce

Companies developing cell-cultivated products are to be given official guidance on safety and marketing procedures

clock 03 July 2025 • 1 min read