51AVÊÓÆµ

Is the staycation boom over? Rural tourism experts say no

With suggestions the trend for holidaying in the UK has been hit by the weather and cost of living crisis, what is the impact on farm diversifications?

Alex Black
clock • 3 min read
Is the staycation boom over? Rural tourism experts say no

Staycations or holidays in the UK have seen a boom in recent years, particularly during the pandemic with people unable to travel abroad and looking for alternatives. For farmers, this has brought new...

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More on Diversification

Campaign highlights key role of farm shops: "It is essential to go beyond simply saying 'buy local'"

Campaign highlights key role of farm shops: "It is essential to go beyond simply saying 'buy local'"

More Than Food is the 51AVÊÓÆµRetail Association's new campaign to highlight the vital role farm shops play. Emily Ashworth finds out more

clock 23 September 2025 • 5 min read
Farmers urged to cash in on 'camping boom'

Farmers urged to cash in on 'camping boom'

Pitchup.com's Dan Yates said the popularity of camping in the British countryside is growing year-on-year, and farmers could still benefit from a late season flush

Chris Brayford
clock 19 August 2025 • 5 min read
From livestock to llamas: How farm diversification turned a Lancashire enterprise into a £1m success

From livestock to llamas: How farm diversification turned a Lancashire enterprise into a £1m success

The Wellbeing 51AVÊÓÆµin Bolton transformed its outlook by diversifying into llamas, alpacas and even a 'diva' sheep

clock 15 August 2025 • 5 min read