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AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot’ when it comes to promotion.

Abi Kay
clock • 2 min read
AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot' when it comes to promotion. Poran Malani, who has worked with global brands such as Coca Cola...

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