51AVÊÓÆµ

AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot’ when it comes to promotion.

Abi Kay
clock • 2 min read
AHDB hits back at claims farming is 'on the back foot' in terms of promotion

AHDB has hit back at claims from a leading marketer that the farming industry is ‘always on the back foot' when it comes to promotion. Poran Malani, who has worked with global brands such as Coca Cola...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

BUSINESS OPPORTUNITY

£±Ê°¿´¡

BNG National Habitat Bank Creation & Unit

£±Ê°¿´¡

WATER ABSTRACTION LICENCES FOR SALE

£±Ê°¿´¡

More on Arable

From commodities to community – how one farmer transformed his arable system

From commodities to community – how one farmer transformed his arable system

Moving away from a commodity-based arable system, to one that feeds his local community has transformed not only Fred Price's farm profitability and soil health, but his outlook on farming

Alice Dyer
clock 04 October 2025 • 7 min read
A challenging time for European potatoes

A challenging time for European potatoes

Tariffs, changing climate and the rise of China and India as major players is changing the global potato market, which impacts the UK as one of the world’s largest importers

clock 02 October 2025 • 4 min read
Arable growers experience second consecutive challenging year

Arable growers experience second consecutive challenging year

2024 and 2025 have delivered challenging years for arable growers. Hope is on the horizon for 2026, provided yields can stabilise

clock 26 September 2025 • 2 min read