51AV视频

OPINION: Translating the value of tech into income is a tougher sell

New machinery technology promises gains in efficiency and performance, but turning those benefits into measurable financial returns remains a key challenge for farmers and contractors, says Toby Whatley

clock 鈥� 1 min read
OPINION: Translating the value of tech into income is a tougher sell

We review, test and report on an awful lot of new machinery technology, from entirely new tractors to more incremental changes in machine control software, and everything in between. Much of this new...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Machinery

John Deere adds more capacity with new 560R self-propelled sprayer
Machinery

John Deere adds more capacity with new 560R self-propelled sprayer

John Deere seems to be priming the flood gates ready for some major tractor launches in the near future with a hinted larger 6R, but for now the brand has extended its sprayer line up

James Huyton
clock 02 June 2026 鈥� 1 min read
Opinion: Is the cost of precision farming tech justified?
Machinery

Opinion: Is the cost of precision farming tech justified?

FG head of machinery and farm technology Toby Whatley reflects on his adventures with an autonomous domestic lawnmower

Toby Whatley
clock 02 June 2026 鈥� 2 min read
Sprayers, drills and cultivators galore 鈥� all the new kit arable farmers can expect to see at Cereals
Machinery

Sprayers, drills and cultivators galore 鈥� all the new kit arable farmers can expect to see at Cereals

Cereals 2026 is set to be a scorching display of the latest machinery innovations, with plenty of working equipment to help with investment decisions

Jane Carley
clock 02 June 2026 鈥� 12 min read