51AVÊÓÆµ

Emma Mosey - chair of the 51AVÊÓÆµRetail Association: "We [farmers] need to become storytellers, sharing the passion and dedication that goes into producing our food"

Ms Mosey recently spoke at the Transforming UK Food Systems Conference (TUKFSC) and writes for Farmers Guardian about the realities of modern farming, a health crisis from ultra-processed foods, the rural and urban divide, Inheritance Tax, production costs in farming and much more

Chris Brayford
clock • 3 min read
51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.
Image:

51AVÊÓÆµRetail Association chair Emma Mosey runs award-winning Yolk 51AVÊÓÆµand Minskip 51AVÊÓÆµShop near Boroughbridge in North Yorkshire alongside her husband Ben. She writes about the challenges of being a farmer and the value of nutritious food.

We live in a world where 85% of our shopping is done in supermarkets. Our urban population has exploded – 85% of people now live in cities– while our rural population has shrunk dramatically. This...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on 51AVÊÓÆµBusiness

Scottish cider business expands production near Dundee

Scottish cider business expands production near Dundee

Lost Orchard Cider’s co-founder Angus Morrison believes Scotland has been overlooked as a cider-producing nation for too long

Rachael Brown
clock 11 July 2026 • 2 min read
Farmers market to benefit from Philip Warren Butchers - Pipers & Co partnership

Farmers market to benefit from Philip Warren Butchers - Pipers & Co partnership

The butchers will now sell all online orders exclusively through the retailer, representing a shared commitment to the future of British farming

Mia Willemsen
clock 10 July 2026 • 3 min read
Defra under pressure to deliver longer-term farm tenancies

Defra under pressure to deliver longer-term farm tenancies

Tenant Farmers Association has warned the Farming Minister that short-term farm tenancies threaten investment and environmental ambition

Rachael Brown
clock 10 July 2026 • 3 min read