51AVÊÓÆµ

AHDB's Phil Maiden: "This is why we have chosen to raise our concerns with Ofcom about Channel 4's The Big British Beef Battle"

AHDB have made an official complaint to Ofcom regarding Channel 4's The Big British Beef Battle

Chris Brayford
clock • 4 min read
Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle
Image:

Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle

For anyone who has seen Channel 4's ‘The Big British Beef Battle', it is very difficult not to argue it was misleading to British consumers and included a number of factual inaccuracies. Included in...

To continue reading...

Already a member? Login for full access.

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Beef

Partner Insight: The hidden challenge costing beef producers performance and profit

Partner Insight: The hidden challenge costing beef producers performance and profit

Phileo
clock 08 September 2026 • 4 min read
OPINION: The air ambulance is one service farmers cannot afford to lose

OPINION: The air ambulance is one service farmers cannot afford to lose

Ellie Layton
clock 07 September 2026 • 3 min read
Gap between British and Irish cattle prices widens

Gap between British and Irish cattle prices widens

Irish cattle prices have fallen in recent weeks, widening the price differential with Great Britain

Alex Black
clock 05 September 2026 • 3 min read